Three-day Entrepreneurship Awareness Campaign in Apeejay Institute of Management Technical Campus

  • Social Media is the Key of Success
Jalandhar 5 April (Gurkirat Singh)- On the second day of Entrepreneurship Awareness Campaign organised at Apeejay Institute of Management Technical Campus in association with Department of Science and Technology, Government of India , Ms. Anjali Srivastava, guided students on “ Entrepreneurship and How Human Resource management impacts startup”. Ms. Srivastava is Co-Founder and Director at Code Fire Technologies, with more than 15 years of experience. She told the students about the success stories of Microsoft and Walt Disney. Highlighting the example of the work culture at Code Fire she said that teams that eat together, work together, enjoy together also stay together. While explaining the concept of Iceberg Illusion, she talked about some eminent personalities like Tim Cook, Steve Jobs and Mark Zuckerberg, who are reaping the rewards of success. Thanking the resource person, Dr. Bagga added that he is confident that students have brilliant ideas but it is fear that holds them back. He said that this fear creeps from the very fact that as starters one lacks knowledge of how to get started. There lies the sole purpose of organising this three- day camp as it will bring to students great and eminent speakers to guide them on their journey of being successful entrepreneurs. In the second morning session, Mr. Deepak Sharma, Director at Globiz Technology Inc. talked about Digital Marketing. He discussed about the relevance of Search Engine, Optimization and Pay per click in today’s competitive world. While interacting with students, he said that marketing has always been connecting with your audience in the right place at the right time. They should be contacted, where they are already spending time, and today consumers are spending most of their time on internet. He also talked about Social Media Marketing, Website designing, E mail Marketing and Display Advertising. Citing the example of Kubat Taxi, he gave live demonstration of Google Analytics. In the post- lunch session, Ms. Neha Kalra and Dr. Amit Sharma, discussed various business plans about the ideas that were generated yesterday during the idea generation activity. Students were guided on how to make viable business idea canvas. Dr. Rajesh Bagga, Director Apeejay Institute of Management Technical Campus expressed that this programme is going to be very beneficial for the budding entrepreneurs.
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